#3 of 2011: Chef Boyardee’s Healthwashing Exposed

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Photos and video shot by Bryan Goman

Now that we’ve defined the dirtiness that is Healthwashing, it’s time we start addressing some of the viscous culprits. Back in May, I received a press release for a brand shiny new cook book by Anna Boiarde, granddaughter and niece to the brothers behind Chef Boyardee (they changed the spelling for phonetic reasons). I thought I should take the PR rep up on her offer and schedule an interview, that they agreed could be filmed. The PR rep claimed to love my website and all my recipes and when I arrived at the downtown hotel for the interview, she went to the trouble of lining up all these Chef Boyardee “foods” beside me.

Now, I am not a fan of trying to make other people feel stupid, but I am a fan of people who have integrity and stick to it. And when they bend away from it, I am not shy about asking questions. It is an honest attempt to both try and understand where they are coming from, and perhaps a little bit to get them to think. You can listen to the full interview on the downloadable mp3 available below and through my podcast on iTunes too.

Here is a an edit from the interview.

Anna’s book is truly beautiful and has some really delicious sounding, back to basics style Italian recipes. She claims to shop organic, feed her family well and from our interview, clearly has an appreciation for top quality ingredients.

Anna and I have a lot in common. We are both in to whole healthy food, made from scratch. And we both have cooking schools that teach that very philosophy and the skills that go with it. Now could you imagine if, on the side, I was out there promoting the wholesomeness of a completely toxic waste processed food as a great fast option? It wouldn’t work, would it?

I can’t, for the life of me, understand, how someone who shares these principles, can also promote the toxic poison that is canned or plastic packaged processed meat/cheese/GMO corn-by-product food and feel okay about it.

Read the full article and listen to the entire interview here.

 

12 Responses to “#3 of 2011: Chef Boyardee’s Healthwashing Exposed”

  1. Love In The Kitchen (@meghantelpner) (@meghantelpner) (@meghantelpner) (@meghantelpner)

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    #3 of 2011: Chef Boyardee’s #Healthwashing Exposed http://t.co/ql7A8Bvo #health #junkfood #video #wellbeing

    Reply
  2. TREVOR JOHNSTON (@trevmoy) (@trevmoy) (@trevmoy) (@trevmoy) (@trevmoy)

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    #3 of 2011: Chef Boyardee’s Healthwashing Exposed: Now this was an incredibly fun post to work on. I felt like I… http://t.co/KqsKNueN

    Reply
  3. Shannon

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    I saw an interesting news piece on the Health Check program a few years back. I think it was W5 who did the story. I found it kind of surprising – that there were some foods that got the Health Check check of approval and they weren’t the healthiest of that type of product out there. According to the story, those who can afford/choose to be part of the program are only considered for the check. So they can be a better option, but not truly the best or healthiest. It was an enlightening story – you should have seen some of the products they showed! I hope that since that story aired some changes were made to the program. For now, I’ll stick to reading labels, thanks.

    Reply
  4. Alea Cardarelli (@MyRealFoodLife)

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    Chef Boyardee Exposed… my favorite post from Meghan Telpner!… http://t.co/1gQOKaKi

    Reply
  5. Love In The Kitchen (@meghantelpner) (@meghantelpner) (@meghantelpner) (@meghantelpner)

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    My face says it all in this picture… http://t.co/njJLPDU9 #healthwashing

    Reply
  6. Bill

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    You MUST do more interviews like this!

    Reply
  7. Julie

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    This post made me think of the Becel and The Heart and Stoke Foundation and the campaigns they collaborate on. One example: http://www.becel.ca/en_ca/women_and_heart_disease/becel_and_the_heart_truth.aspx
    I don’t know much about Becel but I can’t imagine that it is really a good way to keep your heart healthy. Just saying!

    Reply
  8. Tina (@ms_xt)

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    Awesome!! RT @meghantelpner: My face says it all in this picture… http://t.co/gVUUJQVs #healthwashing

    Reply
  9. @mumsoriginal

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    +1 RT @sosnickiorganic: Absolutely love interview! RT @meghantelpner: My face says it all in this pic http://t.co/1bQcsjvY #healthwashing

    Reply
  10. Corry Whitteker

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    Megan! YOU Rock!!!! I listened to this interview last month as a Podcast while folding laundry and thought- gosh, is she being extremely “politically correct” for the sake of her company or trying to get us realists all going! Thank you for reposting, confirms my thoughts and intentions about food companies trying to trick us into thinking we are making healthy choices. I hope Anna doesn’t make a dime from her book. I’m sure she’ll just be able to survive off her families trust fund. Anna, please call me out if I’m wrong about this one. I’m totally guilty of buying into the scam….luckily, my kids didn’t like it.

    Reply
  11. Love In The Kitchen (@meghantelpner) (@meghantelpner) (@meghantelpner) (@meghantelpner)

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    Dirty icky #healthwashing at it’s worse… http://t.co/njJLPDU9

    Reply
  12. Meghan Telpner

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    Another ridonculous example of healthwashing to be sure!

    Reply

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