Parents spend a lot of time, money, thought and effort packing lunches for their children. The school day, summer or winter break activities, day camps and other non-school leisure activities usually involve preparing lunch or snacks. One of the most popular items for kids are Pepperidge Farm / Campbell’s Soup brand, Baked Goldfish Crackers. Goldfish Crackers are not a healthy or even neutral option. Why would we rely on the flimsy three pillars of cheap, easy and convenient to feed our children? Goldfish crackers don’t belong in a lunch box.
Goldfish crackers are the second-most popular cracker brand in the United States, raking in $523.1 million US in sales in 2017. And in a survey that calculated how many bags of goldfish crackers or grahams people consumed in the previous 30 days, 2.67 million Americans had eaten 8 or more bags, while over 30 million people consumed one to three bags. That’s a lot of crackers!
Over the span of 30 days, 2.67 million Americans had eaten 8 or more bags of Goldfish Crackers.
Goldfish Crackers: What’s In Them?
Let’s take a closer look at the label of Goldfish Cheddar Crackers (bolded emphasis are mine, for ingredients I’ll discuss in detail below):
Longtime readers of this blog know that I am gluten-free, based on a significant amount of evidence about gluten and its negative impact on our health. Enriched wheat flour contains gluten, which:
is difficult to digest (leading to a range of digestive issues including diarrhea, cramps, constipation and IBS)
In Goldfish Crackers we are getting gluten in the form of enriched flour, which means that the original whole grain was stripped of its nutrients and after refining, was then fortified with vitamins and minerals. The problem with this is that these manufactured vitamins and minerals are not forms that our bodies can recognize and use, compared to if we’d just eaten the whole food source. You can read more about the dangers of white, refined and enriched flours here.
Cheddar Cheese
Like gluten, dairy is one of those ingredients that isn’t beneficial for our health. There is a lot of healthwashing around dairy, with the dairy industry claiming that we need milk products for bone health and overall health. There is also particular emphasis on dairy products for children, insisting that they need dairy for growth. Unfortunately, dairy consumption is linked to:
The quality of cheese and milk products matter, too. If we’re consuming conventional dairy (or conventional animal products of any kind), the health value that companies claim their products contain likely isn’t there. For instance, milk from grass-fed cows is higher in anti-inflammatory omega-3 fats and organic milk has a lower ratio of omega-6 to omega-3s (we want that lower ratio for its anti-inflammatory benefits). In one study comparing cheeses made from the milk of grass-fed (alpine) cows to regular cows, researchers found that the alpine cheeses were also higher in omega-3s and contained a better fatty acid profile.
In 2018, Pepperidge Farms, the maker of Goldfish Crackers, recalled four different types of its cheese crackers because of possible salmonella contamination in the whey powder used. While food recalls can really happen in any type of product or ingredient, from spinach to peanut butter, it’s not often that you see a dried good like a cracker being recalled. And children – the ones who are likely eating the crackers – can sometimes be more sensitive than the general population.
If we are looking for good sources of fat and protein for growing children, there are tons of other options including:
It always baffles me when food labels list ‘and/or’ with respect to oils. Is there canola oil in this product? Sunflower oil? A mix of both? Why can’t they tell me for sure?
Aside from the oil source vagueness, canola oil is most likely genetically modified unless otherwise specified. To give Goldfish Crackers some credit, they do list which ingredients and products come from GMO sources so at least we, as consumers, are informed and can make a choice (Pepperidge Farms uses GMOs because the company believes they are safe).
When choosing your oils, you have to ask yourself: does this oil come from a naturally oily source? Olives, coconuts, butter – they’re oily. Canola? Not so oily. That means a heck of a lot of processing needs to happen in order to turn canola into an oil. Canola oil and sunflower oil are highly industrialized and processed, plus they are very high in omega-6 fats – these are pro-inflammatory in the body.
Contains 2% or Less Of…
The next four ingredients fall under this category, but I’m still listing my concerns about them. Even though these ingredients are present in small amounts, what is the cumulative effect of them when you are eating Goldfish Crackers daily? Remember, some families are going through as many as eight bags of Goldfish Crackers a month! If you’re eating them once or twice a year, these probably aren’t going to have a major effect. But that is not the case for many families.
These crackers are a source of a small amount of sugar. Given the highly deleterious effects of sugar, do we really need to add more of it to kids’ savory crackers?
Monocalcium Phosphate
This ingredient is used as a leavener to help baked goods rise. Some evidence indicates that phosphate additives can be harmful to those with renal diseases and cardiovascular problems, but may also be damaging to the general population due to the widespread use of these additives in processed foods.
Spices
Which spices are these? People with food allergies need to know what these are. For example, I have an allergy to black pepper – is this included in the mix of spices? Also, most spices are irradiated – food irradiation destroys the nutrients in foods and the jury is still out about how safe this process is to us.
What’s Actually Healthy In Goldfish Crackers?
Smiles! I will happily consume all the smiles they can squeeze into anything – I just don’t want to eat the rest. Neither should you. And you may want to rethink giving these to the little people whose smiles you love most.
Goldfish Crackers + Healthwashing
If you take a gander at the Pepperidge Farm website, you might be lulled into thinking that Goldfish Crackers aren’t so bad. Some of the claims they make about their products include:
Baked with 100% real cheese
Made with colours sourced from plants
No artificial flavors or preservatives
Baked with whole grain
Made with organic wheat (this is on two cracker varieties)
During the last 15+ years of my business, I’ve worked hard to challenge companies on their ingredients and have asked them to do better. For large conglomerates, change can be painful and slow. However, in the last several years there has been a sea of change based on consumer demand for companies to eliminate dangerous food colours, preservatives, added sugars, GMOs and other harmful ingredients. This is definitely a positive thing.
However, making something healthier doesn’t automatically make it healthy. Companies are capitalizing on healthwashing claims such as ‘natural’, ‘contains omega-3s’, ‘made with real cheese’, and more in the hopes that these vague terms will add a health halo to their products. We are highly susceptible to marketing – it’s even happened to me – and package claims don’t always equal a nutritious choice.
For me, Goldfish Crackers just aren’t a health-promoting food.
The Cancer-Causing Ingredient Not Listed On The Package: Glyphosate
I have written about the toxic ingredient in Monsanto’s RoundUp Ready pesticide at length. We likely all heard the story of the school groundskeeper who won a $280 million dollar lawsuit against Monsanto where their product RoundUp was implicated in his terminal cancer. Well, a recent report has shown that there are unsafe levels of glyphosate residue on a host of commercially made snack breakfast cereals and snack foods including Pepperidge Farms Goldfish Crackers.
Though you may look at the above chart and shrug it off Goldfish, after all, seem to be within the safe range, right? What about the total consumption from all of our food and drinking water? What about the bioaccumulation – the cumulative effect of a week eating foods containing glyphosate, or a month, or the entire lifetime of a five-year-old, whose body weight is a quarter of that of a fully grown adult?
When it comes to Goldfish Crackers, feeding these chemicals to our kids is simply too easy. Too convenient. Never worth it.
What To Look For In Goldfish Cracker Alternatives
Eating organic for just one week reduces pesticide intake by 90%. Let’s start there. Sure, there is no longer a way to 100% avoid the chemicals in our food, but there are ways to dramatically reduce it. Look at ingredient labels. Get to know the details. It doesn’t matter what a package says isn’t in the product. Get to know what is actually in there.
Healthy Cracker Alternatives
When choosing alternatives, look out for:
A whole grain-based flour that is not enriched with synthetic vitamins and minerals
Free of monosodium glutamate, yeast extract or autolyzed yeast – all different names for MSG
Avoid anything with artificial or ‘natural’ flavour or colour
Avoid any numbered dyes (ie. FD&C Yellow #5)
Look out for the “Non-GMO” certified logo
Look out for USDA Certified Organic seal (or the comparable label where you live)
Aim for crackers without added sugar – you can always add your own jam or spread
Avoid “flavoured” crackers like BBQ or “Vegetable” as these tend to have loads more chemicals and preservatives
If you’re gluten-free, look out for a gluten-free label
If you’re dairy-free look out for dark print under the ingredient label that says, “This product contains dairy”
Make Your own Real Food Crackers
In my opinion, crackers are just a vehicle for scooping up delicious dips and hummus recipes. Goldfish Crackers are far too small for this, meaning they are mainly eaten on their own. Pairing a cracker with vegetables, protein, and fat helps to balance blood sugar levels and keeps us feeling satiated. This is super important for kiddos spending a long day at school, where they need to be in the right mindset to learn and grow.
These gluten-free and vegan homemade crackers are great alternatives – and you can even get your kids to help make them.
I know that many of you may feel inclined to defend your choice. I get it. Goldfish Crackers are easy. They come in a package, they’re cute, they keep your kid occupied, all their friends have them… but are these actual good reasons? This goes beyond a healthy choice versus a treat. These crackers and their processed brothers and sisters contain ingredients and chemicals not listed on the ingredients label that have serious long-term, cumulative health effects that can’t be ignored.
If you’re curious about other ingredients that don’t belong in your diet, or that of your kids, check out this post.
Great article but…. I once went on a school field trip with my then 8 year old step daughter. I observed from a small distance as she sat down with her two friends for lunch. They all took out their lunches, my stepdaughter’s rigorously healthy food was set aside, and the ‘goldfish’ lunches of the other two was shared three ways. This was done with so little discussion, that I realized it was a daily event. AAgh! All that effort her mother and I were making – probably enriching the garbage each day. It was a revelation I decided to do good on the things we could control – breakfast, snacks and supper – and take a deep breath and accept what can’t be controlled – school lunch. I modified my approach to ‘semi-healthy but desirable when with peers’.
This article was informative and alarming! With a having a two year old I am forever struggling to find easy, prepackaged snacks to carry on the go that are nutritious. While we make most things homemade and avoid processed as much as possible, goldfish crackers have become a staple item in the “on the go” snack category. What kinds/brands of snacks do you suggest that are quick and easy to grab (including prepackaged) for toddlers/young kids? Your article was great but wish it mentioned actual brands that meet the criteria you listed. Thanks!!
I used to love these as an adult and have almost bought them again for a snack. Thank you for all this important information. I hope to try making your crackers instead. So many choices!! YUM!!
You really had me with the crisco article I just read, and then when you say all this extreme stuff, like gluten exacerbates autism, you lose me! Now I don’t know whether to believe the crisco article. Appreciate your efforts, but please consider the impact of the extreme claims.
I’m no doctor, but as someone who has significant knowledge of food and health I would like to point out that gluten is not bad and is not hard for normal bodys to digest. The only reasons why some people don’t eat it is because they have something called celiac disease which is why some people will have symptoms of discomfort. Also milk has had many reports and studies written about it. It has been shown that sometimes it is good or maybe bad and sometimes nothing happens. Bad symptoms can come from lactose intolerance where the body cannot digest lactose and therefore harms the body. MSG is known as harmful because a racist man said that everytime he ate Chinese food he got a headache and if you think about it, if it caused headaches then why do people in china still use it. Now I am not saying you are making false claims, but it does seem a little excessive to say things will exacerbate autism in someone. If you would reply with a answer that would be great. Again I can see that this was from the heart and I am not throwing hate, but please tell me why I am wrong
Bravo on this informative and detailed article. We also no know that non-organic wheat products contain high levels of glyphosate herbicides which have been linked to cancer, fatty liver and other harmful diseases. Last thing you want in your child’s lunchbox..
Let’s take a step back and assess the types of messaging this type of approach to food can have on children. The type of alarm, shock attempt wording and overall thinking leads to the promotion of disordered eating in children. Your views here are extreme and completely ignore individuals of lower socio economic status who may not have the time or financial flexibility to be worried about oil and pesticides in their food. This article is extremely ignorant and another example of white-washed dietary propaganda creating eating disorders in our youth.
Many cultures across the world relied on (and continue to rely on) gluten and dairy for thousands of years. This article seems to forget that. I think the author would benefit from understanding the article influence score of various publications and cosmopolitan diets/cultures. Just because something is a study does not mean its has well performed experimental design. Science is critical when analyzing any factor or unknown variable, but studies must be well designed. You can also find many conflicting studies in more complex topics such as this, so anyone can cite a few studies supporting their view for topics like this. There are also many numerous studies showing the opposite, including ones with AIS above 5.0. Food for thought.
Reading Time: 11 minutes 
Great article but…. I once went on a school field trip with my then 8 year old step daughter. I observed from a small distance as she sat down with her two friends for lunch. They all took out their lunches, my stepdaughter’s rigorously healthy food was set aside, and the ‘goldfish’ lunches of the other two was shared three ways. This was done with so little discussion, that I realized it was a daily event. AAgh! All that effort her mother and I were making – probably enriching the garbage each day. It was a revelation I decided to do good on the things we could control – breakfast, snacks and supper – and take a deep breath and accept what can’t be controlled – school lunch. I modified my approach to ‘semi-healthy but desirable when with peers’.
This article was informative and alarming! With a having a two year old I am forever struggling to find easy, prepackaged snacks to carry on the go that are nutritious. While we make most things homemade and avoid processed as much as possible, goldfish crackers have become a staple item in the “on the go” snack category. What kinds/brands of snacks do you suggest that are quick and easy to grab (including prepackaged) for toddlers/young kids? Your article was great but wish it mentioned actual brands that meet the criteria you listed. Thanks!!
I used to love these as an adult and have almost bought them again for a snack. Thank you for all this important information. I hope to try making your crackers instead. So many choices!! YUM!!
You really had me with the crisco article I just read, and then when you say all this extreme stuff, like gluten exacerbates autism, you lose me! Now I don’t know whether to believe the crisco article. Appreciate your efforts, but please consider the impact of the extreme claims.
I’m no doctor, but as someone who has significant knowledge of food and health I would like to point out that gluten is not bad and is not hard for normal bodys to digest. The only reasons why some people don’t eat it is because they have something called celiac disease which is why some people will have symptoms of discomfort. Also milk has had many reports and studies written about it. It has been shown that sometimes it is good or maybe bad and sometimes nothing happens. Bad symptoms can come from lactose intolerance where the body cannot digest lactose and therefore harms the body. MSG is known as harmful because a racist man said that everytime he ate Chinese food he got a headache and if you think about it, if it caused headaches then why do people in china still use it. Now I am not saying you are making false claims, but it does seem a little excessive to say things will exacerbate autism in someone. If you would reply with a answer that would be great. Again I can see that this was from the heart and I am not throwing hate, but please tell me why I am wrong
Bravo on this informative and detailed article. We also no know that non-organic wheat products contain high levels of glyphosate herbicides which have been linked to cancer, fatty liver and other harmful diseases. Last thing you want in your child’s lunchbox..
Let’s take a step back and assess the types of messaging this type of approach to food can have on children. The type of alarm, shock attempt wording and overall thinking leads to the promotion of disordered eating in children. Your views here are extreme and completely ignore individuals of lower socio economic status who may not have the time or financial flexibility to be worried about oil and pesticides in their food. This article is extremely ignorant and another example of white-washed dietary propaganda creating eating disorders in our youth.
Many cultures across the world relied on (and continue to rely on) gluten and dairy for thousands of years. This article seems to forget that. I think the author would benefit from understanding the article influence score of various publications and cosmopolitan diets/cultures. Just because something is a study does not mean its has well performed experimental design. Science is critical when analyzing any factor or unknown variable, but studies must be well designed. You can also find many conflicting studies in more complex topics such as this, so anyone can cite a few studies supporting their view for topics like this. There are also many numerous studies showing the opposite, including ones with AIS above 5.0. Food for thought.
Thanks for the info. I been eating goldfish my entire life and im happy. If we worried about everything we ate we would starve!!