Inspiration from Meghan

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Diet Coke For Breakfast


A rather annoying article popped into my feed, coincidentally while I was putting the finishing touches on our UnDiet Meal Prep Course. I posted it on Facebook and got a lot of response, and so I thought I'd share here.

We all have our methods for keeping up with the demands of the day. Some of us have a green smoothie, maybe some coconut water, maybe even plain old-fashioned water. Some of us take the time at the start of the week to get prepped and ready with all our meals.

Then there are those of us who down a half dozen bottles of artificial chemical beverages a day.

To each their own right?

Right... sort of. I am all for people making the decisions that best suit their needs, but what happens when they start imposing their decisions, ones that may not be in the name of health and optimal brain functioning, on their children?

Did you see the interview last week in USA Today with Coca Cola's president of sparkling beverages Katie Bayne? The one where she makes sweeping and inherently wrong nutritional statements like " a calorie is a calorie" and "sugary drinks can be a part of any diet as long as your calories in balance with the calories out"?

A little outraging right?

Here is an excerpt:

Q: Is anyone at Coca-Cola trying to figure out a way to get sugar out of all drinks?

A: There is a large portion of the population that relies on the carbohydrates and energy in our regular beverages. When my son gets home from school, he needs a pick-up with calories and great taste.

Q: How much Coke should a kid drink a day?

A: We don't make recommendations on what kids should drink. But a 12-ounce can of Coke has 140 calories, the same as a lunch-box-size bag of pretzels.

The metabolic effects of sugar are widely known- or at least I thought so.  And a 12-ounce can of coke is comprised of 39 grams of sugar which is 7 1/2 teaspoons, 7 1/2 sugar cubes or an addition of over 10,000 calories per year just by sipping.

This much sugar in anything that also happens to be completely void of any protein, fat or fibre -which could potentially help to offset the flood of the addictive white stuff through the blood - throws your adrenaline into high, essentially abuses every organ system of your body, disrupts brain chemistry, and can actually have a serious affect on your perception of the world.

How about this one:

Q: What do you say to those who believe that sugar — particularly in soft drinks — works on the brain like an addictive substance?

A: There is no scientific evidence.

Ms. Bayne, I encourage you have a read of this study and this one. Pretty sure that's what we call scientific evidence. Sugar is more addictive than coke. The irony. Is Coke more addictive than coke? (Share today's tweetable!)

When asked what she drinks in a day, Ms. Bayne offered the following:

  • Mini Diet Coke while cooking breakfast for my family. 
  • After the kids leave for school, I go for a run and then have a Powerade Zero. 
  • At work I may have a Diet Coke in the morning.
  • Gold Peak Tea in the afternoon. 
  • In the middle of the afternoon, I may have an 8-ounce Coke. 

She caveats that list by saying she'd "rather have that than a candy bar or cookie for a pick-me-up".

Here's my question, what comes first? The consumption of artificially sweetened, mineral leaching, dehydrating, brain buzzing followed by energy crash-inducing beverages? Or the need for a pick-me up?  Some may even argue that to give a child a can of Coke after a day at school is a bit of child abuse. Children need "pick-me-ups" after school because they've been burning up glucose all day long with all the learning they're supposed to be doing. Same, actually for adults. Kids don't need a sugar caffeine cocktail. Neither do adults.

Our brains will only work as well, and our energy will only be as steady as what we are using for fuel. Getting a 'pick-me-up" from sugar or worse, artificially sweetened, caffeine laden beverages is only feeding a cycle of lower brain function, nutrient malabsorption, and nutrient leaching. Need I even mention the chemical leaching that goes on by putting the highly acidic drink that is Coke into a plastic bottle?

Now Coke will likely come after me again, like they did when I talked about how Coke Makes You Fat and I may even get more hate mail like I did that time when I stated that the only thing Coke was good for was cleaning my frying pans- but typically those responses just feed the notion that we are what we eat. Is it any coincidence that the Coke junkies typically have the most aggressive, adrenaline fuelled acidic responses to anyone who suggest it may not be the best choice?

Were I given the opportunity to interview Katie Bayne I would have four questions for her.

  1. How is your sleep?
  2. How is your pooping?
  3. While sipping your Diet Coke pre-run, early in the morning, what are you cooking for your family?
  4. Would you be open to a challenge where, for two weeks, you replaced every naturally or artificially sweetened Coke brand beverage with a green juice?
If you're seeking another load of propaganda hooey from the toxic drink makers check this out, and be sure to also visit the sponsor of that massive load of hooey.

Question Of The Day: Do you feel the need for a regular afternoon pick-me-up? What is your strategy to either prevent this or resolve it?

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17 Responses to “Diet Coke For Breakfast”

  1. Laurel said…
    As a mom, I say, let's ban the stuff asap.
  2. Unbelievable! Everyone is right who has responded so far - it's hard to imagine people still drink Coke and other soft drinks. I used to work in the hospitality industry up until last year and it was always shocking to see how many people still drink pop. This was a high end restaurant as well. People are so uneducated, it's just not fair. Some used to say things like "I'll be good tonight and drink a Diet Coke". By the end I was actually telling people the truth so it was best to leave :) Thanks for sticking up to the bullies out there!
  3. Audrey said…
    It's too outrageous for words. thank YOU for doing it for me because there is so much wrong with her "logic" that I don't even know where to begin. She has drunk the "coke kool-aid" and her kids are going to suffer for it. I would add that there is no mention of the HFCS form of sugar that is used in pop, which is tenfold the impact of regular sugar, as it is not even metabolized like a sugar and causes additional load on the liver. GRRR! And yet people will eat up what she says because it's easier to swallow (haha, I'm all punny today) than the truth. It reminds me of the coke commercial where the mom comes to the dinner table and her kids are focused on video games and texting and her husband is watching a movie... but then she opens a refreshing bottle of coke and their attention is back at the table and family dinner time is restored to "togetherness." Thank goodness for Coke for bringing us back to family time! Geeeeez Louise!!!!
  4. Nathan Yielding said…
    That level of disregard for public health in order to promote an unhealthy product is just disgusting. It's like nothing is more important than selling your product. Moral integrity bought outright. If nothing more she could have at least admitted to the lack of nutritional value and tried to promote it as a once-in-awhile treat. But flat out lying about her own habits, and her son's and saying that there's no scientific evidence? Jesus, it makes you think, why she isn't scandalized over something so dumb. A testament to the lack of interest, and the general stupidity of the American public.
  5. Theresa said…
    My pick-me-up du-jour is fresh pineapple, coconut water, kefir, and a tsp of maca. Keep standing up for real health, Meghan. You are an inspiration!
  6. Emma said…
    I've started escaping to the gym at lunch for my "pick me up". It gets the blood moving after being chained to my desk. If I have time, I'll grab a Kale King juice from Jugo. (Pineapple, apple, kale, and carrots. Better than coke and just as sweet).
  7. penniroyston said…
    Sounds like she is getting some type of compensation from Coke to say these absurdities. Sad thing is she is sucked into this way of thinking. That was me 15 years ago.

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