Oh wowza. Now you know I LOVE flirting with farmers and Ran Goel is for sure one of my most favourites. Ever since we first met a year ago when he showed up in his cuddly woooly sweater and box of veggies, well, we were all smitten.
A few weeks ago, Ran Goel, founder of Fresh City Farms came by the kitchen, to chat. We swapped interviews. I interviewed him about all things urban farming and how he transitioned from being a lawyer on wall street to working the land across the fine urban farming center of Toronto. What prompted this chat was a campaign Fresh City Farms is running through Kickstarter- of which my company is a proud supporter. They are working on growing their community of farmers, creating awesome jobs, and supporting the sustainable growth of delicious, organic food. The big goal of this campaign: Help incubate 100 city farmers to produce 1 million pounds of organic produce by 2015. A mighty venture for sure!
Now with a new baby in his life, a new farm project on the go- I asked him all about how we can better support local growing, whether it’s bad for our health to eat foods grown in major cities, how his parents reacted when he left Wall Street to be a farmer, and what his back up plan is if this doesn’t work. What I found most inspiring were Ran’s careful words of inspiration in how we can find purpose in our work- no matter what our work is. LOVE him!